Bandai Namco’s new bubble logo represents Japanese manga culture •

“Fun for everyone in the future.”

Bandai Namco has inflicted a new corporate logo on the world.

Here is the logo of the company behind Tekken, Gundam, and Pac-Man:

And here is the new logo, which is expected to come into effect from April 2022.


That’s not all. There is a new “purpose” for the company, with an associated slogan: “Fun for all in the future”.

No, I don’t know what that means either.

The logo is already the butt of many jokes on the Internet. But what is the thought behind this? Bandai Namco explains in a declaration to push on :

“Our current logo expresses the merger of Bandai and Namco which was created during the integration of the two companies. It will be replaced with a new logo that reflects our new purpose. All companies with the name “Bandai Namco” will use this logo. And, in principle, companies with and without “Bandai Namco” in their name will display this new Group logo on all their products and services. This will allow us to bring together the value of all our products, services and labels under one logo and elevate the brand value of the Bandai Namco Group in the global market. “

There is also an explanation of the design of the new logo speech bubble and its choice of color.

“The new logo’s speech bubble pattern, ‘Fukidashi’ in Japanese, expresses the brand’s potential to connect with people around the world and inspire them with amazing ideas. The speech bubble also represents the manga culture of Japan which has become so popular everywhere.

“The logo represents our determination to communicate with fans around the world, connect with our fans and create entertainment unique to Bandai Namco. The magenta used as the pattern color not only represents diversity, but also creates a luminous impression. and fun and is easy to reproduce. “

It’s just a company logo, at the end of the day. And that’s just a corporate slogan. But it’s the Internet! So what do you think?

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