ATLANTA , June 2, 2021 / PRNewswire / – Illuminarium Experiences, a revolutionary global experiential entertainment company created by global leaders in film and interactive content, architectural and theatrical design and site operations, today announced that it has received $ 100 million in the initial funding, with its last major investment in Eldridge.
Eldridge’s commitment will support the launch of the very first Illuminarium in Atlanta, Georgia , opening July 1, 2021 , as well as future global locations. Illuminarium’s immersive entertainment venues allow visitors to experience the real world, filmed content and authentic and recreated worlds in a unique environment. The Illuminarium brand complements many entertainment, real estate and sports businesses within the Eldridge network, offering potential for content and partnership opportunities.
“In Illuminarium Experiences, we have created a global experiential brand that will produce unprecedented entertainment to transport consumers to many of the most coveted places and experiences on Earth, and beyond,” said Alan greenberg , CEO, Illuminarium Experiences. “Eldridge’s support underscores the potential of this brand new concept of entertainment, which aims to proudly democratize the world’s most incredible places, people and experiences through highly engaging, socially conscious and educational immersive digital shows. We are proud to welcome Eldridge to our team of premier partners, including RadicalMedia, Rockwell Group and Legends. ”
What museums are to art, cinemas to movies, and concert halls to music, Illuminarium is to experiential entertainment. The immersive places of Illuminarium will transport visitors to places they only dream of discovering by placing them “inside” the story. Illuminarium combines techniques used in traditional film production and virtual reality so that visitors can experience the real world, filmed content (like a safari) and authentic and recreated worlds (like the planet Mars) in an immersive environment, without portable equipment.
“Illuminarium Experiences offers immersive entertainment unlike what we have seen,” said Todd boehly , co-founder and CEO of Eldridge. “The brand complements many of our entertainment and consumer investments, and we look forward to partnering with Alan and his team to continue to develop Illuminarium. ”
Located in mega-cities and mega-tourist destinations around the world, Illuminarium sites are large-scale reprogrammable technological wonders that take the immersive experience to a rarefied level. The “cinematic immersion” of the Illuminarium will engage its entire visual and sensual setting on a breathtaking scale: visitors are completely surrounded by a massive canvas, 350 feet long by 20 feet high, with a projection state-of-the-art laser, rich spatial beamforming audio (where natural and musical scores change with the listener’s location), ground haptics, interactive scent and lidar technologies.
Opening in Atlanta, Georgia at 1st of July , WILD: Safari Experience will present the first Illuminarium entertainment experience through the beauty and splendor of Of Africa most exotic animals in their natural habitat. The show will transport visitors to Africa thanks to cinematic content shot by RadicalMedia, using custom camera arrays offering a native 240-degree field of view (compared to the average human field of view of 210 degrees), on-site to showcase majestic animals in their natural habitats across South Africa , Botswana , Kenya and Tanzania . Complementing the exotic sights of a safari, visitors will also be immersed in its authentic sounds and scents, all without leaving that of Atlanta BeltLine.
WILD will be followed by WALK IN SPACE, a breathtaking journey through our solar system, where the audience at the Illuminarium will experience what it is like to walk on the surface of the Moon and Mars. From the familiar rocky planets of the inner regions of the Solar System and gas giants dominating the outer regions, to the distant and distant glacial worlds and comets of the Kuiper Belt, and finally to the celestial beauty of the Star Nebula beyond – WALKING IN SPACE is a visually rich immersive show that transports visitors through space and time.
The Illuminarium team
Illuminarium Experiences was created by a team that brings extraordinary leadership, content creation, architectural and theatrical design, and operational expertise to the company. They include:
- CEO: Alan greenberg , a seasoned global entrepreneur and co-founder of Avenues: The World School, Greenberg News Networks, Travel Holdings and former publisher of Esquire magazine.
- Content Partner: RadicalMedia, an award-winning communications company (Academy, Emmy, Grammy), led by Jon Kamen , which produces content for film, television, music, digital platforms, screenings and experiential / immersive installations.
- Design Partner: Rockwell Group, one of the world’s most admired and awarded architecture and design firms, founded by David rockwell , with a specialty in the design and development of hotel, cultural, theatrical, experiential and interactive projects.
- Operational Partner: Legends, a leading operator of more than 150 sites, attractions and experiences around the world, provides planning, sales, partnerships, hospitality, retail, technology and operational solutions to the entire of the Illuminarium company.
Illuminarium after dark
In the evening, the Illuminarium will transform into an immersive generative environment, allowing guests to enjoy organized cocktails and meals surrounded by an ever-changing lush and breathtaking atmosphere. Using state-of-the-art projection and audio systems, guests will be invited to come together in a distant and fantastic different setting every night of the week.
Designed and developed by the Rockwell Group LAB, each environment evolves throughout the night to offer ever-changing visual destinations rendered in real time. Guests can toast their friends as they float on puffy clouds that overlook a glowing sunset; the next night, they may encounter the fluorescent light animations and holograms decorating the surfaces of a futuristic street in Tokyo . One of the greatest examples of real-time rendered content at this scale, Illuminarium After Dark’s ever-changing web offers moments of surprise and serendipity that may never appear the same twice.
Future Illuminarium destinations
following Atlanta , Illuminarium will open in Las Vegas in ZONE 15 at January 2022 and in Miami , in Mana in the Wynwood Arts District, in the spring of 2022. Other North American locations under consideration are New York City , Chicago , Toronto , Montreal , Los Angeles and Austin.
Illuminarium plans to create a global footprint in major international mega-cities and mega-tourist destinations around the world. The international development of Illuminarium is Jean Thomas , the former CEO of Boeing Europe, China , India and Australia.
About Illuminarium Experiences
Illuminarium Experiences is a revolutionary global experiential entertainment company created by global leaders in cinematic and interactive content, architectural and theatrical design and site operations. Illuminarium Experiences are immersive entertainment shows presented in custom designed venues called “Illuminariums”. What museums are to art, cinemas to movies, and concert halls to music, Illuminariums are to experiential entertainment. Illuminariums are reprogrammable, immersive theaters that surround visitors in a unique visual, aural and scale sensory space, providing access to the most amazing places, people and experiences, but generally out of reach, to make our planet more inspired, more empathetic and more connected place. Created by Alan greenberg , RadicalMedia and Rockwell Group, Illuminarium Experiences brings together the best partners in content creation, theatrical design, interactive technologies and site operations. Learn more about Illuminarium.com .
Eldridge invests in companies in the insurance, asset management, technology, mobility, sports and games, media, real estate and consumer industries. The company seeks to create and grow businesses led by proven management teams who have demonstrated leadership and experience to move a business forward. Eldridge is headquartered at Greenwich, Connecticut , with additional offices in Beverly hills , new York , and London . To learn more about Eldridge, please visit www.eldridge.com .
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