Marriott International and Rakuten Announce Strategic Collaboration to Improve Travel Experience

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TOKYO, October 7, 2021 / PRNewswire / – Marriott International, Inc. (NASDAQ: MAR) and Rakuten Group, Inc. (JASDAQ: 4755) today announced an industry-first strategic collaboration to improve the travel experience for millions of customers Japanese traveling nationally and internationally.

The agreement between Marriott and Rakuten will leverage the strength of Rakuten’s digital expertise and capitalize on the current growth of from Japan the digital economy, alongside the global scale and rapid growth of Marriott Bonvoy’s footprint. This new agreement is designed to create an integrated and seamless travel experience and allow eligible members to enjoy the benefits of Marriott Bonvoy and the Rakuten loyalty program. The collaboration will allow Marriott Bonvoy to connect directly with millions of Rakuten members to provide them with unparalleled experiences and a diverse portfolio of Marriott Bonvoy’s 30 international hotel brands, and market directly to Rakuten customers with content and promotions. personalized for the Japanese traveler.

“We are delighted to be working with Marriott International to provide eligible Rakuten members with the incredible benefits of Marriott Bonvoy, Marriott International’s award-winning travel program,” said Kazunori Takeda, Executive Vice President of the Group, President of Commerce Company, Rakuten Group. “Rakuten customers now expect the highest standards of service and convenience, and Marriott is an ideal partner. This revolutionary alliance will bring incredible added value to our members, enabling them to enjoy the benefits of a global travel program. “

Rakuten is a global leader in internet services that empower individuals, communities, businesses and society, providing services in the areas of e-commerce, financial technology, digital content and communications. With over 100 million members in Japan, Rakuten’s multifaceted consumer offerings focus on its ecosystem of more than 70 services, amplified and enriched through integration with its flagship loyalty program, Rakuten Points. The Marriott Bonvoy portfolio includes more than 7,800 hotels and resorts in 138 countries and territories around the world, including more than 70 properties in Japan.

“This collaboration with Rakuten underscores our optimism for the resumption of travel,” said Rajeev menon, President, Asia Pacific excluding Greater China, Marriott International. “With a significant number of from Japan Rakuten member population, we anticipate that this collaboration will allow us to strategically capture a greater share of a strong Japanese travel market and connect these travelers to our broad portfolio of global brands. We are delighted to be working with Rakuten to advance the travel resumption. “

Intended to be launched in phases from end of November 2021, the alliance is expected to open up a world of benefits and improve the travel experience for Japanese customers in the following ways:

  • Seamless and integrated digital travel experience: Signing up to Marriott Bonvoy for eligible Rakuten members will be a convenient one-click process on the Rakuten platform using information from existing Rakuten members.
  • Members have more: Eligible Rakuten members will be able to take advantage of Marriott Bonvoy benefits, such as access to member rates, the ability to earn and redeem points, and other exclusive benefits of being a Marriott Bonvoy member..
  • VIP experiences: Once Rakuten Members join Marriott Bonvoy, they will be able to access a variety of Marriott Bonvoy points redemption options for exclusive experiences such as private concerts and family-oriented events through the Marriott Bonvoy Moments website.

About Rakuten

Rakuten Group, Inc. (TSE: 4755) is a global leader in Internet services that empower individuals, communities, businesses and society. Founded in Tokyo in 1997, as an online marketplace, Rakuten expanded to offer e-commerce, financial technology, digital content and communications services to approximately 1.5 billion members worldwide. The Rakuten Group has more than 25,000 employees and operations in 30 countries and regions. For more information visit

About Marriott International

Marriott International, Inc. (NASDAQ: MAR) is based at Bethesda, Maryland, United States, and encompasses a portfolio of approximately 7,800 properties under 30 major brands spanning 138 countries and territories. Marriott operates and franchises hotels and licenses owned vacation resorts around the world. The company offers Marriott Bonvoy®, its award-winning travel program. For more information, please visit our website at, and for the latest company news, visit In addition, connect with us on Facebook and @MarriottIntl ​​on Twitter and Instagram.

About Marriott Bonvoy

Marriott Bonvoy encompasses Marriott International’s extraordinary portfolio of 30 hotel brands – including the largest collection of luxury properties, an award-winning loyalty program, Homes & Villas by Marriott International, an online store with 13 branded boutiques and a access to endless experiences – all available through the Marriott Bonvoy Mobile app. For more information on Marriott Bonvoy or to sign up for free loyalty program and benefit from member benefits, visit and to download the Marriott Bonvoy Mobile app, visit Travelers can also connect with Marriott Bonvoy on Facebook, Twitter, and Instagram.

SOURCE Marriott International Inc.

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