Maui Coffee Roasters Café in Kahului

Nestled between real estate offices, a fabric store, and an interior design store, Maui Coffee Roasters is one of Maui’s oldest coffee shops. NickyBeans Matichyn has been roasting coffee in Maui since the 1980s.

“We opened our doors as a roaster,” says Matichyn. “There was no food, nothing. Just coffee. People could come and buy a coffee. But they asked, “Do you have donuts or something with the coffee?” So, OK, we have donuts. Then we would expand the food a bit more. It all happened in a very organic way. No idea.”

Their small roast on Lower Main in Wailuku gave way to a larger one. They made coffee for Sir Wilfred’s. Eventually, they settled in their current location near Hana Highway. Joy Marra has worked with Maui Coffee Roasters since the late 90s, manages the heart of the operation and is their resident historian.

“Nick has been at this location since 1992,” says Marra. “Before that he was in Wailuku in the early 80’s on Lower Main Street. Over the years he has worked with Sir Wilfred’s and made his coffee when he was at the Maui Mall. He was roasting at the back of this store. Then he got the warehouse. Now we are working on a space for a tasting room.

Maui Coffee Roasters is the place to go for coffee in Kahului. The bagels are out of the world, the coffee is great and the dining room is just a really fun place to relax. You will often see families enjoying their food and coffee here.

“We had four generations of the same family drinking coffee here! Says Matichyn. “The joy of having a business, what’s nice is that part of the people that come in – the grandmothers and grandfathers, and families. It’s really subtle, and most of the time you just don’t think about it. But then that’s what’s going on here. It’s really cool.”

“There are people I worked with who worked here who were pregnant – and then I hired these kids! Said Marra. “People always come to say hello, hugs and coffee. It’s very family-friendly, very sweet. I get letters from people thanking us for their time here. The generational thing! It is breathtaking.

Leslie Taong runs the kitchen which prepares a variety of bagel sandwiches, breakfast wraps and Egg Benedict, to name just a few of the fantastic items on the breakfast menu. They also make all kinds of lunch sandwiches, protein and vegetarian bowls, acai bowls, and salads.

“The crab salad sandwich is one of our oldest menu items. That and our tuna salad; these are our trials and true, ”says Marra. “Over the years, I have taken out and changed menu items. I secretly change articles. Our bagels are very popular, people love the luxury vegetarian bagel. We sell more bagel sandwiches than anything else! We buy all of our bagels at The Bakery in Lahaina, fresh every morning. They are so good. Harold Hardcastle makes them and they’re the best. We have been doing business with him for 18 years.

They also have a full menu of coffee drinks, nitro, cold brew, espresso, brewed coffee, granita, and smoothies. Their coffee is roasted in small quantities. They have 100% Maui coffee, 100% Kona coffee, and quality coffees from all over the world.

“Hawaii coffee is the only coffee grown in the United States. It’s an original coffee, ”explains Marra. “It’s a specialty for us. A lot of people on the mainland and around the world cannot try it before coming here. “

They sell a lot of coffee bags and have a coffee accessories retail section, not to mention all of their great logo t-shirts and mugs.

“When we created this cafe, we didn’t have all the Starbucks on the island,” says Marra. “But Starbucks was good for the culture, it taught people the language. Now people have a baseline to start from.

As people learned more about their coffee, they wanted to make choices and they knew what they liked. Maui Coffee Roasters has stepped up and stayed with the beverage trends, but continues to serve its base as usual.

“You have to be careful,” says Matichyn. “We kind of try to keep track of what people want. People wanted worms, so we want to have it on the menu. Cold brew – originally in the 1950s called a Grog. It was developed for people with bad stomachs. It wasn’t made for cold coffee, it was made for hot coffee. You make a concentrate, then add it to hot water and heat for a toddy. But now the grandchildren have decided to have a new name, a cold brew, and drink it ice cold.

Technically, Maui Coffee Roasters has been serving cold infusions for 20 years! They just called it something different before. Maui Coffee Roasters even managed to keep their self-serve and take-out “letterbox coffee”. You just put your dollars in the mailbox slot on the counter and skip the lines. Marra says people mostly keep it real, and she only occasionally finds one or two weird artifacts. The cafe has a rewards program and also observes Happy Cappy Hour from 2:30 p.m. to closing, where you can get $ 2 worth of cappuccino.

Another thing that hasn’t changed, says Matichyn, is the philosophy of Maui Coffee Roasters, which has always been about profit. Enjoy your coffee, enjoy your food, enjoy the lifestyle. “It’s about enjoying,” he said. “It’s a lifestyle of enjoying what we do. It was never about our brand, but always about loving what we do.

The Maui Coffee Roasters team will be staying overnight at the Maui Humane Society this weekend for the 2nd Annual Spring Fling Sleepover. The lovely ladies will keep the kittens company for 12 hours in their cattery and stream it live on the Maui Humane Society Facebook page. See you on Saturday March 7 at 6 p.m. to support them!

All photos by Sean Hower,

Maui Coffee Roasters

444 Hana Hwy., Kahului

Mon-Sat, 7 am-6pm (5pm kitchen closing)

Sunday, 8 a.m. to 4 p.m. (2.30 p.m. kitchen closing)




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