SAN JOSE, Calif .– (COMMERCIAL THREAD) –Roku, Inc. (Nasdaq: ROKU), in collaboration with Maker’s Mark® Bourbon today announces the premiere of “The Show Next Door,” a weekly talk show where Randall Park sits down with actors, athletes and musicians for interesting conversation, fun games and more than a few laughs. The first two episodes of the six-episode series air for free today on The Roku Channel, the home of free and premium entertainment on America’s # 1 TV streaming platform *.
Developed in partnership with Maker’s Mark and the Roku Brand Studio, “The Show Next Door” brings the fun, upbeat, and relatable feeling of having a quick drink with friends right in the lounges of streamers (who are of legal drinking age, of course). Roku launched its Brand Studio in March 2021 to help marketers move beyond the traditional 30-second TV commercial and amplify the highlights of the marketing calendar, including short and medium-sized TV shows commissioned by advertisers. , interactive video ads, and other branded content on The Roku Channel.
Each episode of “The Show Next Door” takes place in Randall’s “living room” and begins with Randall making a favorite cocktail during his opening monologue. Season 1 guests include Tony Hale, Terrell Owens, Fortune Feimster, Jason Mraz, Mark Duplass, and Gina Yashere, among others.
“I’ve always wondered what it would be like to host a talk show, and now I know – it’s super fun,” said Randall Park, host of “The Show Next Door”. “I had a great time building this show with Roku and Maker’s Mark, and I’m delighted that it’s now available for everyone to enjoy!”
The show’s focus is based on consumer insight – the comedic content has performed particularly well on The Roku Channel. In the first quarter of 2021, Roku saw streaming hours for comedy content increase by 798% on The Roku Channel compared to the first quarter of 2020.
“’The Show Next Door’ is the epitome of what we call Maker’s Hour – the well-deserved time you decide to take for yourself,” said KK Hall, Global Senior Marketing Director for Maker’s Mark. “We turned to Roku Brand Studio because we wanted to go beyond the traditional advertising experience on the biggest screen in the house. Together we have developed an entertaining and intelligent show with a touch of wit as the audience moves from “working at home” to “being at home”.
“Our partnership with Maker’s Mark is breaking new ground in the way brands meet consumers today as they move from traditional TV to streaming,” said Brian Toombs, Content Manager at Roku Brand Studio. “‘The Show Next Door’ is an amazing example of going beyond the traditional 30-second commercial and creating a fun and uplifting comedy so that Maker’s Mark reaches streamers, they watch ad-supported content. or by subscription only.
“The Show Next Door” will be available to stream for free on The Roku Channel and Maker’s Mark social channels. Starcom USA, which oversees the media on behalf of Maker’s Mark, developed the partnership alongside Roku and Maker’s Mark.
About Roku, Inc.
Roku pioneered TV streaming. We connect users to the streaming content they love, empower content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the United States and select countries through direct retail sales and licensing agreements with service operators. Roku TV ™ models are available in the US and select countries under license agreements with OEM TV brands. Roku is headquartered in San Jose, California, United States
* “America’s # 1 TV streaming platform” is based on hours broadcast according to Hypothesis Group, April 2021
This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us as of the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to differ materially from those expressed or implied by forward-looking statements. These statements include, without limitation, the benefits, timing and availability of “The Show Next Door”; the objectives and capabilities of Roku Brand Studio; trends in TV streaming; and the features, benefits, growth and reach of The Roku Channel and the Roku Platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons why actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Significant factors that could cause our actual results to vary materially are detailed from time to time in the reports that Roku, Inc. files with the Securities and Exchange Commission, including our annual report on Form 10-K for the year ended. December 31, 2020 and our quarterly report on Form 10-Q for the quarter ended March 31, 2021. Copies of reports filed with the SEC are posted on Roku’s website and are available free from Roku.
Roku is a registered trademark and Roku TV is a trademark of Roku, Inc. in the United States and other countries. The trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective owners.
About Maker’s Mark® Bourbon
In 1953, in Loretto, Ky., Bill Samuels, Sr., realized his dream of creating an artisanal and delicious bourbon. He decided to make his whiskey in small batches, using soft red winter wheat to enhance the smoothness and smoothness. He then rotated each barrel by hand for consistency and finally aged each barrel to taste. Bill Samuels, Sr., transformed bourbon from a “commodity” into a premium craft spirit, and today Maker’s Mark® continues to make its bourbon the same way. This proven approach still seems to work very well over 60 years later, as Maker’s Mark Kentucky Straight Bourbon received a double gold medal at the prestigious San Francisco Spirits Competition in 2021. In recent years, Maker’s Mark has introduced thoughtful products, super premium innovations to its portfolio including Maker’s Mark 46®, Maker’s Mark® Cask Strength and Maker’s Mark® Private Selection, the brand’s first-ever custom barrel program. For more information visit www.makersmark.com.
About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human relationships. Consumers around the world are asking for the company’s brands, including iconic Jim Beam and Maker’s Mark® bourbon brands, Suntory Kakubin whiskey and Courvoisier cognac, as well as world-renowned premium brands such as Knob Creek. , Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whiskey; Teacher’s, Laphroaig and Bowmore Scotch whiskey; Canadian Club whiskey; Tequila Hornitos and Sauza; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liquor.
Beam Suntory was established in 2014 by combining the world leader in bourbon and the pioneer of Japanese whiskey to form a new company with a deep heritage, a passion for quality, an innovative spirit and a vision of Growing for Good. Based in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
WE MANUFACTURE OUR BOURBON WITH CARE. PLEASE ENJOY IT AS SOON.
Maker’s Mark® Kentucky Straight Bourbon Whiskey, 45% Alc./Vol. © 2021 Maker’s Mark Distillery, Inc., Loretto, KY.