Sony Raises Big Screen Hopes with ‘Spider-Man’ and ‘Ghostbusters’ at CinemaCon

Frightened by the pandemic and streaming platforms, the struggling movie industry called in new “Ghostbusters” and “Spider-Man” movies as it vowed to strike back at a major business summit in Las Vegas Monday.

CinemaCon – which typically sees Hollywood studios bringing glitzy stars and never-before-seen footage to a Las Vegas casino to woo theater bosses – didn’t take place at all last year as the pandemic shut down theaters in the whole world.

But with nearly 90% of domestic theaters now open, Sony Pictures has used its opening night presentation slot at Caesars Palace to set the tone for a comeback event that is determined to prove the future of the big screen. .

The bosses of the studio showed off a new trailer for his long-awaited superhero sequel “Spider-Man: No Way Home”, before previewing “Ghostbusters: Afterlife” – a very nostalgic sequel to the supernatural comedy classic. 1984 – in its entirety to a delighted crowd.

“Over the past 19 months, there has been a lot of pessimism,” said Josh Greenstein, president of Sony’s motion picture division.

“But we know that movie theaters and the indoor movie theater experience will triumph,” he added.

The presentation also included brief footage from “Bullet Train” with Brad Pitt, and future superhero fares, including a sequel to “Venom” and “Morbius.”

Excerpts from Denzel Washington’s “A Journal for Jordan” and a film adaptation of the hit novel “Where the Crawdads Sing” produced by Reese Witherspoon were also released, before a longer “Spider-Man” trailer. does not show how the film will tie in with other popular films. Marvel characters, including “Doctor Strange” by Benedict Cumberbatch.

Attendees then settled in for “Ghostbusters: After Life,” presented by director Jason Reitman and father Ivan, who directed the original.

Plot details are under a strict embargo, but the film, which takes place nearly four decades after the first film, finds young descendants of the original’s wise ghoul hunters taking over the mantle – and a sack of vacuum back.

– ‘Not too bright’ –

CinemaCon is taking place despite fears over the Delta variant that have resulted in some pandemic restrictions being reimposed in Hollywood, California, and glitzy A-listers have largely stayed away from the Las Vegas event.

Organizers moved forward with Covid protocols in place, including proof of vaccination or a recent negative test for attendees.

While Disney is largely absent, other major traditional Hollywood studios showing their products this week include Warner, Universal and Paramount.

Each of these studios experimented in one form or another during the pandemic with the use of streaming platforms to launch their movies – an ever-growing concern for big-screen movie channels.

Sony, the only major Hollywood studio without its own streaming service, has garnered huge acclaim with its “commitment to preserving and protecting the exclusive cinema window” – referring to the traditional period in which films initially could not be shown only in cinemas.

“Watching movies simultaneously in theaters and at home is devastating to our collective industry,” Greenstein said.

Sony Films CEO Tom Rothman highlighted the recent theatrical success of “Free Guy,” a comedy from a rival studio owned by Disney.

While other recent releases have failed, “this movie did a good job, because, number one is great – and number two you can’t watch it at home on TV,” a- he declared.

“We’re not very bright in Hollywood, but we’re going to find out,” he added.

CinemaCon operates until Thursday.

amz / oh

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