Strong / MDI and IMAX Produce World’s Largest IMAX Display | 2021-10-01 | Press Releases

Opening this week in Leonberg, Germany

JOLIETTE, Quebec, Oct 01, 2021 (GLOBE NEWSWIRE) – Strong / MDI Screen Systems, Inc., a Ballantyne Strong, Inc. (NYSE American: BTN) company and a leading manufacturer of projection screens and optical coatings development, announced that it has partnered with IMAX to deliver a record breaking display to the Traumpalast multiplex in Leonberg, Germany.

Covering a 574-seat IMAX auditorium, the Strong / MDI screen pushes the boundaries of viewing experience to a new level. The IMAX display is 69 feet tall and 125 feet wide and weighs over 500 pounds, another IMAX record. It was manufactured in Joliette, Canada and coated on site by Strong / MDI professionals due to its massive dimensions.

“Strong / MDI has developed and produced a wide viewing angle coating, with exclusive gain, exclusively for IMAX,” François Barrette, Managing Director of Strong / MDI, ”said. “Strong / MDI’s high performance screens and coatings are considered the ‘gold & CloseCurlyQuote; standard among leading industry exhibitors demanding superior presentation. ”

“The IMAX at Traumpalast is a tremendous achievement and will provide audiences with the most incredible scale immersive viewing experience in the world. We ‘are grateful for the Strong / MDI partnership’ as we unveil this record-breaking display, ”said Mark Welton, President of IMAX Theaters.

“The name IMAX is synonymous with the world’s most immersive movie experiences and customers expect a much larger-than-life experience in the IMAX theater,” said Ray Boegner, president of Strong / MDI. “The IMAX theater located at the Traumpalast Mulitplex in Leonberg, Germany exemplifies IMAX’s commitment to providing the ultimate experience and we are proud to have been selected to provide the largest IMAX screen in the world. Congratulations to IMAX and Lochmann Filmtheaterbetriebe for a job well done in making a technical marvel! ”

Those looking for more information on the cinema products developed by Strong / MDI Screen Systems can contact the sales team by phone at +01 450 755-3795 or by email [email protected]

About the IMAX company

IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat into a world you never imagined. Top filmmakers and studios use IMAX theaters to connect with audiences in extraordinary ways and as such the IMAX network is one of the largest and most successful theatrical distribution platforms for major event films. worldwide.

IMAX is headquartered in New York, Toronto and Los Angeles, with additional offices in London, Dublin, Tokyo and Shanghai. As of June 30, 2021, there were 1,654 IMAX theater systems (1,569 commercial multiplexes, 12 commercial destinations, 73 institutional) operating in 85 countries and territories. The shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, are listed on the Hong Kong Stock Exchange under the stock code “1970”.

About Lochmann Filmtheaterbetriebe

Lochmann Filmtheaterbetriebe consists of the eight Traumpalast cinemas in Schorndorf, Waiblingen, Backnang, Schwäbisch Gmünd, Leonberg, Esslingen, Nürtingen and Biberach as well as the Löwenlichtspielen Rudersberg and the Passage Kino Hamburg. Founder and CEO Heinz Lochmann’s mid-sized cinema chain is growing steadily, followed in autumn 2021 by the IMAX center in Leonberg, where the world’s largest screen is installed. In addition to the best current films, Traumpalast Cinemas also offer a culturally sophisticated film program. At the heart of the cinema experience in all Lochmann cinemas is the special concept of well-being, which is embodied, for example, by artistic murals or particularly comfortable cinema lounge chairs. Being always technically up to date is another requirement that sets Lochmann Filmtheaterbetriebe apart.

About Ballantyne Strong, Inc., Strong Technical Services, Inc., and Strong / MDI Screen Systems, Inc.

Ballantyne Strong, Inc. is a diversified holding company with operations and investments in a wide range of industries. The Company’s Strong Entertainment business unit ‘includes Strong / MDI Screen Systems (www.strongmdi.com), the world’s leading supplier of premium screen and projection coatings, and Strong Technical Services (www.strong-tech.com), which provides comprehensive managed service offerings with 24/7 support nationwide to ensure solution uptime and uptime. Ballantyne Strong also owns interests in GreenFirst Forest Products Inc., Firefly, Inc and FG Financial Group, Inc.

Strong / MDI Screen Systems, Inc.

Francois Barrette

General manager

450-755-3795

[email protected]

Ballantyne Strong Investor Relations
Marc Roberson John Nesbett / Jennifer Belodeau
Ballantyne Strong, Inc. – President and CEO IMS Investor Relations
704-994-8279 203-972-9200
[email protected] [email protected]

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