Riyadh, Saudi Arabia: Last week, TikTok held its first edition of its #ForYouSummit in Saudi Arabia at AMC – KAFD Cinemas, bringing together more than 300 attendees, including C-level advertisers and marketers, creators of Saudi content and leading brands and agencies in the Kingdom. The experiential event included a series of bespoke predominantly Arabic sessions, hosted by TikTok experts, demonstrating the company’s commitment to the Saudi market and its investment in building a world-class local team led by Fahad Almaghrabi, Head of Business Partnerships, Global Business Solutions for TikTok in Saudi Arabia.
Tailor-made sessions held throughout the day highlighted topics relevant to marketers and brands in the Saudi market, with the aim of helping them learn how to engage with their audience through authentic content and creative that inspires joy. In addition to TikTok executives, the sessions brought together Saudi content creators and brands, demonstrating TikTok’s dedication to supporting and collaborating with partners in the Kingdom.
Commenting on the inaugural summit, Fahad Almaghrabi, Head of Business Partnerships, Global Business Solutions for TikTok in Saudi Arabia, said, “We are always looking for ways to help our partners experience the power of TikTok with highly engaging experiential events that enable businesses to succeed on our platform. We are excited to bring the #ForYouSummit to the Saudi community of brands, agencies, marketers and creators, and we will continue to create spaces where these communities can come together to share invaluable information and discuss trends. that shape their industries.
Saudi TikTok creator Rana Alkhodari served as the emcee for the event, which included a fireside chat with Saudi creator Abdullah Al Saba, who shared his thoughts on what sets TikTok apart as a platform. -form and how brands can most effectively market themselves on TikTok. . The summit also brought together a panel of executives from Naqi, UM KSA and FP7 McCANN Riyadh to discuss the experiences of these top Saudi brands on TikTok.
Other sessions included “Saudi Bespoke: Tiktok in KSA”, which explained why relevance is the new reach in Saudi Arabia; ‘Community Commerce’, exploring how TikTok users have become the engine of the commerce experience; “TikTok For Business 2022”, on how marketers can use TikTok For Business tools to take their brand to the next level; as well as a session on how brands can seamlessly leverage the moment surrounding the upcoming sports season in the region. The event concluded with closing remarks from Fahad Almaghrabi, who highlighted that there is much more to come from TikTok For Business in the future, both regionally and in the Kingdom.
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